"Those who are more likely to be pro-LGBT tend to be younger, better educated, more open-minded, more likely to come from diverse backgrounds, more willing to take risks, and to exhibit a stronger ideological liberalism — traits that correlate with higher creativity ... After a state adopts an ENDA, more pro-LGBT individuals tend to relocate into that state, while more anti-LGBT individuals tend to leave for other states. Our theory is that because the pro-LGBT individuals are likely to be more creative than the anti-LGBT ones, corporate innovation is enhanced ... We found that when a state adopts an ENDA, a large number of inventors relocate from other states to that state within three years."

Millennials are the largest group in the American workforce."By nearly 2-1, they say transgender individuals should be able to use public bathrooms designated for the gender they identify with, not the sex they were born." And more than 7 in 10 say discrimination against the LGBTQ community is "a big problem."

We're in the Austin Business Journal today with an op-ed on the strong and growing economic data supporting an LGBT-friendly state brand."Treating LGBTQ people fairly and welcoming them warmly costs nothing and would change our state’s brand for the better, while creating quantifiable, long-term economic benefits. That’s what we call a smart business decision."